Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

http://iraniu.com

Market Size Estimation

These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision making especially in time of making a decision about entering a new market. All in all these reports include following information:
• Market size
• A especial product or good consumption rate in regard of different groups of customers
• Import and export rate of a product
• Consumption rate in regard of age groups, SECs, gender and …
• Calculation of penetration (percentage of people who use a special product)

Marketing research in iran iraniu

http://iraniu.com

Go to Market Planning

Go To Market Planning is a combination of marketing research methods and strategy codification in order to enter new markets. New markets can be regional markets or new products categories. So complete information about the desired market is needed which requires research projects and market study. In the second step the company's ability and Strengths and weaknesses are going to be studied and based on those probable competitive advantages in the target market is recognized. In the next step, there would be an effort to correlate the competitive advantages and target market's capacities. Finally based on this adaptation, market entry planning takes place and key people who has the ability to helping the company through the way, are selected. Also probable distribution channels, marketing and advertisement methods, product mix and price becomes clear which all of these factors lead to a comprehensive plan to enter the market.
So briefly "Go to Market Planning" is:

• Comprehensive Market Study (Target Market)
• Internal diagnostics 
• Conducting Strategy
• Partner evaluation
• Market entry planning
Go-to-market solution helps clients have better answers to the following questions:
• Is my product is going to be successful in the target market? Is my product complying with customers' needs in the new market?
• How much is the capacity of the new market for growth and development?
• How should be the new market entry so that brings me the least costs and most benefits?
• How can be the new market entry fasten and facilitated?
• What should be my strategy for entering the market?
• Which potential partners are best suited to help my business compete more effectively?
• What should be my practical roadmap for the launching of my portfolio in new market?

Marketing research in iran iraniu

http://iraniu.com

Market Entry Roadmap

These researches are including marketing researches and operation plans codification to enter new markets. These reports are prepared for those companies which are intending to enter new markets and they are sure about their decisions. This means that they have already done their evaluations about the new market entry and now they want to see through which channels should they enter the market and introduce their products and services to the market? Also during this road which advertisement groups, distribution facilities, representatives and partners can they use? These researches are combination of desk and quantitative researches and mostly prepared for those companies which are seriously tend to enter Iran's market and right now they want to know how should they do this so less cost and time would be consumed. So these researches are almost answers to the following questions:

• What is the operation plan for entering Iran's market?

• How can the new market entry process be done with lower price and time?

• Which cities are prior than others for entering the market?

• What are the custom laws in Iran and how the import process can be facilitated?

• Which group of suppliers can be cooperated with?

• What are the advertisement agencies and other service organizations?

• What are the suggested distribution channels and methods?

Marketing research in iran iraniu

http://iraniu.com

Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

http://iraniu.com

Comprehensive Market Study

These types of researches mostly consist of quantitative and also market information analysis and lead to a report which evaluate and study the market comprehensively. The most important components which are studied:
• Market size
• Competitors and their total performance
• Analysis of the competitiveness level of the market
• Customers and consumers' total behavior
• Customers' usage and attitude toward different brands and products
• Suppliers and their position
• Distributors and go-betweens and their role and position in the market
• Market and customers segmentation
Based on this all of the information which can help marketing plan codification and lead to market recognition is provided. These types of researches is needed for all companies in different segments of the industries and usually done periodically and in this situation it can provide the clients with the available trends in the market.

Marketing research in iran iraniu

http://iraniu.com

Plaque 13, North vahdat4 Alley, paeizan street, bahonar street, Ashrafi esfahani blouevard, Tehran, Iran

44016731

iraniu.com 

Market Opportunity Assessment

This type of research is mostly useful for those companies which are already active in the market and aren’t tending to enter new markets. But simultaneously are looking for growth opportunities in the market. The opportunities which can be answered by the available facilities and develop the market. These researches are a combination of products, competitors, market and customers' analysis which in all situations there is much emphasis on the product component. Mostly this information can be provided by a mixture of desk, qualitative and quantitative researches. In some cases new opportunities need to be recognized through qualitative sessions. In these sessions the main goal is idea finding from customers. In some cases, recognizing potential opportunities need quantitative researches and through this competitors' performance and customers' behavior can be studied so the probable opportunities could be recognized. In these researches the ability to recognize new ideas is very important and usually these ideas are the main reasons of the growth opportunities. So briefly it can be said that these reports are including below components:
• Recognizing and evaluating new Ideas
• Feasibility study about the possibility of changing the products, packaging and services' components
• Optimum pricing
• Studying competitors and their activity scope
• Checking the unseen opportunities of the market through product and services comparison and customers' need
• Change or reform the advertisement methods and customer relations
• Paying attention to the necessity of new products
• Brand analysis
• Distribution and sales channels' analysis

Marketing research in iran iraniu

http://iraniu.com/

Data Analysis

Data Analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making. Mainly methods for Data Analysis in Iraniu are include: 

Structural equation model (SEM)

Structural equation models are often used to achieve unobservable 'latent' constructs. They often invoke a measurement model that defines latent variables using one or more observed variables, and a structural model that imputes relationships between latent variables.

In SEM, interest usually focuses on latent constructs--abstract psychological variables like "intelligence" or "attitude toward the brand"--rather than on the manifest variables used to measure these constructs. Measurement is recognized as difficult and error-prone. By explicitly modeling measurement error, SEM users seek to derive unbiased estimates for the relations between latent constructs. To this end, SEM allows multiple measures to be associated with a single latent construct.

Regression modelling

Our regression modelling looking for understand key items that influence trends and responses. We use our team strong knowledge at statistics with professional’s packages to estimate and analyze market movements. These reports will help business owners to statistically understand what are the items are affect market trends and also the intensity of this influence

Path Analysis

Path analysis is special case of SEM, in this method we break multiple regression between different variables to find out indirect relationships. Path analysis is an extension of the regression model. In a path analysis model from the correlation matrix, two or more casual models are compared. The path of the model is shown by a square and an arrow, which shows the causation. Regression weight is predicated by the model. Then the goodness of fit statistic is calculated in order to see the fitting of the mode

Big Data

Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

http://iraniu.com

Go to Market Planning

Go To Market Planning is a combination of marketing research methods and strategy codification in order to enter new markets. New markets can be regional markets or new products categories. So complete information about the desired market is needed which requires research projects and market study. In the second step the company's ability and Strengths and weaknesses are going to be studied and based on those probable competitive advantages in the target market is recognized. In the next step, there would be an effort to correlate the competitive advantages and target market's capacities. Finally based on this adaptation, market entry planning takes place and key people who has the ability to helping the company through the way, are selected. Also probable distribution channels, marketing and advertisement methods, product mix and price becomes clear which all of these factors lead to a comprehensive plan to enter the market.
So briefly "Go to Market Planning" is:

• Comprehensive Market Study (Target Market)
• Internal diagnostics 
• Conducting Strategy
• Partner evaluation
• Market entry planning
Go-to-market solution helps clients have better answers to the following questions:
• Is my product is going to be successful in the target market? Is my product complying with customers' needs in the new market?
• How much is the capacity of the new market for growth and development?
• How should be the new market entry so that brings me the least costs and most benefits?
• How can be the new market entry fasten and facilitated?
• What should be my strategy for entering the market?
• Which potential partners are best suited to help my business compete more effectively?
• What should be my practical roadmap for the launching of my portfolio in new market?

Marketing research in iran iraniu

http://iraniu.com

Plaque 13, North vahdat4 Alley, paeizan street, bahonar street, Ashrafi esfahani blouevard, Tehran, Iran

44016731