These types of researches mostly consist of quantitative and also market information analysis and lead to a report which evaluate and study the market comprehensively. The most important components which are studied:
• Market size
• Competitors and their total performance
• Analysis of the competitiveness level of the market
• Customers and consumers' total behavior
• Customers' usage and attitude toward different brands and products
• Suppliers and their position
• Distributors and go-betweens and their role and position in the market
• Market and customers segmentation
Based on this all of the information which can help marketing plan codification and lead to market recognition is provided. These types of researches is needed for all companies in different segments of the industries and usually done periodically and in this situation it can provide the clients with the available trends in the market.
Marketing research in iran iraniu
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