Predictive Analytics and Modeling

Iraniu offers predictive analytics and modeling solutions that produce clear, actionable results, and critical strategic insights.

Predictive models are reports which predict future of different markets based on the available trends and analytic methods. So it can be understood that what is going to be the future of present markets' condition. How their growth rate would be and if the growth strategies can be still used in these markets? Especially in Iran's market which is affected by so many environmental variables and predicting it is very difficult, these models can largely provide analysis of the market's future. In preparing predictive models, in addition to available data, the opinions and predictions of specialists and experts is usually used. Gathered data are usually being analyzed by advanced statistic methods, and reports of the markets' future are provided with minimum error level.

Marketing research in iran iraniu- http://iraniu.com

021-44967150

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Growth strategy

Most companies have plans to grow their business and increase sales and profits. However, there are certain methods companies must use for implementing a growth strategy. Growth strategy is a long-term approach which are implemented by companies to expand their business depend on financial capabilities, competition level and SWOT analysis. The main Growth Strategies include as below:

Market Penetration

Market penetration strategy is used when we want to expand existing products within the same market. In other words, increasing marketing performance with current products or services in the market they are already operating in. One of the best solutions for doing this is incensement of market share by decreasing the prices or other methods.

Market Expansion

A market expansion growth strategy, often called market development, entails expanding into a new market using current products or services. There several reasons why a company may consider a market expansion strategy. First, the competition may be such that there is no room for growth within the current market. If a business does not find new markets for its products, it cannot increase sales or profits.

Product Expansion

A company may also expand its product line or add new features to increase its sales and profits. When companies employ a product expansion strategy, also known as product development, they continue selling within the existing market. A product expansion growth strategy often works well when technology starts to change. A company may also be forced to add new products as older ones become outmoded.

Diversification

A strategy based on Entering a new market with a new product or service which can be very risky, time consuming and costly strategy. Implementing this strategy depends highly on marketing research because a company will need to determine if consumers in the new market will potentially like the new products.

Acquisition

In acquisition strategy, a company purchases another company to expand its operations and market. A company may use this type of strategy to expand its product line and enter new markets. An acquisition growth strategy can be risky, but not as risky as a diversification strategy. One reason is that the products and market are already established. A company must know exactly what it wants to achieve when using an acquisition strategy, mainly because of the significant investment required to implement it.

Marketing research in iran iraniu

http://iraniu.com

021-44967150

Go to Market Planning

Go To Market Planning is a combination of marketing research methods and strategy codification in order to enter new markets. New markets can be regional markets or new products categories. So complete information about the desired market is needed which requires research projects and market study. In the second step the company's ability and Strengths and weaknesses are going to be studied and based on those probable competitive advantages in the target market is recognized. In the next step, there would be an effort to correlate the competitive advantages and target market's capacities. Finally based on this adaptation, market entry planning takes place and key people who has the ability to helping the company through the way, are selected. Also probable distribution channels, marketing and advertisement methods, product mix and price becomes clear which all of these factors lead to a comprehensive plan to enter the market.

So briefly "Go to Market Planning" is:

• Comprehensive Market Study (Target Market)

• Internal diagnostics 

• Conducting Strategy

• Partner evaluation

• Market entry planning

Go-to-market solution helps clients have better answers to the following questions:

• Is my product is going to be successful in the target market? Is my product complying with customers' needs in the new market?

• How much is the capacity of the new market for growth and development?

• How should be the new market entry so that brings me the least costs and most benefits?

• How can be the new market entry fasten and facilitated?

• What should be my strategy for entering the market?

• Which potential partners are best suited to help my business compete more effectively?

• What should be my practical roadmap for the launching of my portfolio in new market?

Marketing research in iran iraniu

http://iraniu.com