Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied

• New competitors entrance evaluation

• Observe competitors' performance

• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

http://iraniu.com

021-44967150

اتوبان حکیم غرب بعد از اشرفی اصفهانی خروجی اول خیابان با هنر سمت راست خیابان پاییزان کوچه وحدت 4 شمالی پلاک 13 

Market Size Estimation

These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision making especially in time of making a decision about entering a new market. All in all these reports include following information:
• Market size
• A especial product or good consumption rate in regard of different groups of customers
• Import and export rate of a product
• Consumption rate in regard of age groups, SECs, gender and …
• Calculation of penetration (percentage of people who use a special product)

Marketing research in iran iraniu

http://iraniu.com

Market Entry Roadmap

These researches are including marketing researches and operation plans codification to enter new markets. These reports are prepared for those companies which are intending to enter new markets and they are sure about their decisions. This means that they have already done their evaluations about the new market entry and now they want to see through which channels should they enter the market and introduce their products and services to the market? Also during this road which advertisement groups, distribution facilities, representatives and partners can they use? These researches are combination of desk and quantitative researches and mostly prepared for those companies which are seriously tend to enter Iran's market and right now they want to know how should they do this so less cost and time would be consumed. So these researches are almost answers to the following questions:

• What is the operation plan for entering Iran's market?

• How can the new market entry process be done with lower price and time?

• Which cities are prior than others for entering the market?

• What are the custom laws in Iran and how the import process can be facilitated?

• Which group of suppliers can be cooperated with?

• What are the advertisement agencies and other service organizations?

• What are the suggested distribution channels and methods?

Marketing research in iran iraniu

http://iraniu.com

Market Size Estimation

These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision making especially in time of making a decision about entering a new market. All in all these reports include following information:
• Market size
• A especial product or good consumption rate in regard of different groups of customers
• Import and export rate of a product
• Consumption rate in regard of age groups, SECs, gender and …
• Calculation of penetration (percentage of people who use a special product)

Marketing research in iran iraniu

http://iraniu.com

Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu- http://iraniu.com

Predictive Analytics and Modeling

Iraniu offers predictive analytics and modeling solutions that produce clear, actionable results, and critical strategic insights.

Predictive models are reports which predict future of different markets based on the available trends and analytic methods. So it can be understood that what is going to be the future of present markets' condition. How their growth rate would be and if the growth strategies can be still used in these markets? Especially in Iran's market which is affected by so many environmental variables and predicting it is very difficult, these models can largely provide analysis of the market's future. In preparing predictive models, in addition to available data, the opinions and predictions of specialists and experts is usually used. Gathered data are usually being analyzed by advanced statistic methods, and reports of the markets' future are provided with minimum error level.

Marketing research in iran iraniu- http://iraniu.com

021-44967150

iraniu.com

Growth strategy

Most companies have plans to grow their business and increase sales and profits. However, there are certain methods companies must use for implementing a growth strategy. Growth strategy is a long-term approach which are implemented by companies to expand their business depend on financial capabilities, competition level and SWOT analysis. The main Growth Strategies include as below:

Market Penetration

Market penetration strategy is used when we want to expand existing products within the same market. In other words, increasing marketing performance with current products or services in the market they are already operating in. One of the best solutions for doing this is incensement of market share by decreasing the prices or other methods.

Market Expansion

A market expansion growth strategy, often called market development, entails expanding into a new market using current products or services. There several reasons why a company may consider a market expansion strategy. First, the competition may be such that there is no room for growth within the current market. If a business does not find new markets for its products, it cannot increase sales or profits.

Product Expansion

A company may also expand its product line or add new features to increase its sales and profits. When companies employ a product expansion strategy, also known as product development, they continue selling within the existing market. A product expansion growth strategy often works well when technology starts to change. A company may also be forced to add new products as older ones become outmoded.

Diversification

A strategy based on Entering a new market with a new product or service which can be very risky, time consuming and costly strategy. Implementing this strategy depends highly on marketing research because a company will need to determine if consumers in the new market will potentially like the new products.

Acquisition

In acquisition strategy, a company purchases another company to expand its operations and market. A company may use this type of strategy to expand its product line and enter new markets. An acquisition growth strategy can be risky, but not as risky as a diversification strategy. One reason is that the products and market are already established. A company must know exactly what it wants to achieve when using an acquisition strategy, mainly because of the significant investment required to implement it.

Marketing research in iran iraniu

http://iraniu.com

021-44967150

Go to Market Planning

Go To Market Planning is a combination of marketing research methods and strategy codification in order to enter new markets. New markets can be regional markets or new products categories. So complete information about the desired market is needed which requires research projects and market study. In the second step the company's ability and Strengths and weaknesses are going to be studied and based on those probable competitive advantages in the target market is recognized. In the next step, there would be an effort to correlate the competitive advantages and target market's capacities. Finally based on this adaptation, market entry planning takes place and key people who has the ability to helping the company through the way, are selected. Also probable distribution channels, marketing and advertisement methods, product mix and price becomes clear which all of these factors lead to a comprehensive plan to enter the market.

So briefly "Go to Market Planning" is:

• Comprehensive Market Study (Target Market)

• Internal diagnostics 

• Conducting Strategy

• Partner evaluation

• Market entry planning

Go-to-market solution helps clients have better answers to the following questions:

• Is my product is going to be successful in the target market? Is my product complying with customers' needs in the new market?

• How much is the capacity of the new market for growth and development?

• How should be the new market entry so that brings me the least costs and most benefits?

• How can be the new market entry fasten and facilitated?

• What should be my strategy for entering the market?

• Which potential partners are best suited to help my business compete more effectively?

• What should be my practical roadmap for the launching of my portfolio in new market?

Marketing research in iran iraniu

http://iraniu.com