These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:
• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands
Marketing research in iran iraniu
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