What is Competitive Market Share Analysis

These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

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Market Opportunity

 In these researches the ability to recognize new ideas is very important and usually these ideas are the main reasons of the growth opportunities. So briefly it can be said that these reports are including below components:
• Recognizing and evaluating new Ideas
• Feasibility study about the possibility of changing the products, packaging and services' components
• Optimum pricing
• Studying competitors and their activity scope
• Checking the unseen opportunities of the market through product and services comparison and customers' need
• Change or reform the advertisement methods and customer relations
• Paying attention to the necessity of new products
• Brand analysis
• Distribution and sales channels' analysis

Marketing research in iran iraniu

http://iraniu.com

Market Opportunity Assessment

This type of research is mostly useful for those companies which are already active in the market and aren’t tending to enter new markets. But simultaneously are looking for growth opportunities in the market. The opportunities which can be answered by the available facilities and develop the market. These researches are a combination of products, competitors, market and customers' analysis which in all situations there is much emphasis on the product component. Mostly this information can be provided by a mixture of desk, qualitative and quantitative researches. In some cases new opportunities need to be recognized through qualitative sessions. In these sessions the main goal is idea finding from customers. In some cases, recognizing potential opportunities need quantitative researches and through this competitors' performance and customers' behavior can be studied so the probable opportunities could be recognized. In these researches the ability to recognize new ideas is very important and usually these ideas are the main reasons of the growth opportunities. So briefly it can be said that these reports are including below components:
• Recognizing and evaluating new Ideas
• Feasibility study about the possibility of changing the products, packaging and services' components
• Optimum pricing
• Studying competitors and their activity scope
• Checking the unseen opportunities of the market through product and services comparison and customers' need
• Change or reform the advertisement methods and customer relations
• Paying attention to the necessity of new products
• Brand analysis
• Distribution and sales channels' analysis

Marketing research in iran iraniu

http://iraniu.com

about of Market Potential Analysis

• Total overview of the market and competitors
• Knowing and analyzing customers' needs
• Recognizing opportunities and unseen needs of the customers and also the void in the market
These types of researches are a combination of quantitative, qualitative and also market analysis and the client's capacity and usually answer these questions:
• Is the desired market suitable for growth and development?
• What are the probable growth opportunities?
• Can new opportunities be created through more cooperation with suppliers or distributors?
• Are all of the customer needs answered?
• In which fields market growth and development can be found by innovation and creativity?
• Are the competitors using all capacity of the market?

Marketing research in iran iraniu

http://iraniu.com