In these researches the ability to recognize new ideas is very important and usually these ideas are the main reasons of the growth opportunities. So briefly it can be said that these reports are including below components:
• Recognizing and evaluating new Ideas
• Feasibility study about the possibility of changing the products, packaging and services' components
• Optimum pricing
• Studying competitors and their activity scope
• Checking the unseen opportunities of the market through product and services comparison and customers' need
• Change or reform the advertisement methods and customer relations
• Paying attention to the necessity of new products
• Brand analysis
• Distribution and sales channels' analysis
Marketing research in iran iraniu
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