Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

http://iraniu.com

Growth strategy

Most companies have plans to grow their business and increase sales and profits. However, there are certain methods companies must use for implementing a growth strategy. Growth strategy is a long-term approach which are implemented by companies to expand their business depend on financial capabilities, competition level and SWOT analysis. The main Growth Strategies include as below:

Market Penetration

Market penetration strategy is used when we want to expand existing products within the same market. In other words, increasing marketing performance with current products or services in the market they are already operating in. One of the best solutions for doing this is incensement of market share by decreasing the prices or other methods.

Market Expansion

A market expansion growth strategy, often called market development, entails expanding into a new market using current products or services. There several reasons why a company may consider a market expansion strategy. First, the competition may be such that there is no room for growth within the current market. If a business does not find new markets for its products, it cannot increase sales or profits.

Product Expansion

A company may also expand its product line or add new features to increase its sales and profits. When companies employ a product expansion strategy, also known as product development, they continue selling within the existing market. A product expansion growth strategy often works well when technology starts to change. A company may also be forced to add new products as older ones become outmoded.

Diversification

A strategy based on Entering a new market with a new product or service which can be very risky, time consuming and costly strategy. Implementing this strategy depends highly on marketing research because a company will need to determine if consumers in the new market will potentially like the new products.

Acquisition

In acquisition strategy, a company purchases another company to expand its operations and market. A company may use this type of strategy to expand its product line and enter new markets. An acquisition growth strategy can be risky, but not as risky as a diversification strategy. One reason is that the products and market are already established. A company must know exactly what it wants to achieve when using an acquisition strategy, mainly .

because of the significant investment required to implement it.

Marketing research in iran iraniu

http://iraniu.com

 

Market Size Estimation

These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision making especially in time of making a decision about entering a new market. All in all these reports include following information:
• Market size
• A especial product or good consumption rate in regard of different groups of customers
• Import and export rate of a product
• Consumption rate in regard of age groups, SECs, gender and …
• Calculation of penetration (percentage of people who use a special product)

Marketing research in iran iraniu

http://iraniu.com

Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu - http://iraniu.com

Growth strategy

Most companies have plans to grow their business and increase sales and profits. However, there are certain methods companies must use for implementing a growth strategy. Growth strategy is a long-term approach which are implemented by companies to expand their business depend on financial capabilities, competition level and SWOT analysis. The main Growth Strategies include as below:

Market Penetration

Market penetration strategy is used when we want to expand existing products within the same market. In other words, increasing marketing performance with current products or services in the market they are already operating in. One of the best solutions for doing this is incensement of market share by decreasing the prices or other methods.

Market Expansion

A market expansion growth strategy, often called market development, entails expanding into a new market using current products or services. There several reasons why a company may consider a market expansion strategy. First, the competition may be such that there is no room for growth within the current market. If a business does not find new markets for its products, it cannot increase sales or profits.

Product Expansion

A company may also expand its product line or add new features to increase its sales and profits. When companies employ a product expansion strategy, also known as product development, they continue selling within the existing market. A product expansion growth strategy often works well when technology starts to change. A company may also be forced to add new products as older ones become outmoded.

Diversification

A strategy based on Entering a new market with a new product or service which can be very risky, time consuming and costly strategy. Implementing this strategy depends highly on marketing research because a company will need to determine if consumers in the new market will potentially like the new products.

Acquisition

In acquisition strategy, a company purchases another company to expand its operations and market. A company may use this type of strategy to expand its product line and enter new markets. An acquisition growth strategy can be risky, but not as risky as a diversification strategy. One reason is that the products and market are already established. A company must know exactly what it wants to achieve when using an acquisition strategy, mainly .because of the significant investment required to implement it.

Marketing research in iran iraniu- http://iraniu.com

Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied

• New competitors entrance evaluation

• Observe competitors' performance

• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

http://iraniu.com

021-44967150

اتوبان حکیم غرب بعد از اشرفی اصفهانی خروجی اول خیابان با هنر سمت راست خیابان پاییزان کوچه وحدت 4 شمالی پلاک 13 

Market Size Estimation

These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision making especially in time of making a decision about entering a new market. All in all these reports include following information:
• Market size
• A especial product or good consumption rate in regard of different groups of customers
• Import and export rate of a product
• Consumption rate in regard of age groups, SECs, gender and …
• Calculation of penetration (percentage of people who use a special product)

Marketing research in iran iraniu

http://iraniu.com

Market Entry Roadmap

These researches are including marketing researches and operation plans codification to enter new markets. These reports are prepared for those companies which are intending to enter new markets and they are sure about their decisions. This means that they have already done their evaluations about the new market entry and now they want to see through which channels should they enter the market and introduce their products and services to the market? Also during this road which advertisement groups, distribution facilities, representatives and partners can they use? These researches are combination of desk and quantitative researches and mostly prepared for those companies which are seriously tend to enter Iran's market and right now they want to know how should they do this so less cost and time would be consumed. So these researches are almost answers to the following questions:

• What is the operation plan for entering Iran's market?

• How can the new market entry process be done with lower price and time?

• Which cities are prior than others for entering the market?

• What are the custom laws in Iran and how the import process can be facilitated?

• Which group of suppliers can be cooperated with?

• What are the advertisement agencies and other service organizations?

• What are the suggested distribution channels and methods?

Marketing research in iran iraniu

http://iraniu.com

Market Size Estimation

These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision making especially in time of making a decision about entering a new market. All in all these reports include following information:
• Market size
• A especial product or good consumption rate in regard of different groups of customers
• Import and export rate of a product
• Consumption rate in regard of age groups, SECs, gender and …
• Calculation of penetration (percentage of people who use a special product)

Marketing research in iran iraniu

http://iraniu.com

Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu- http://iraniu.com