Data Analysis

Data Analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making. Mainly methods for Data Analysis in Iraniu are include: 

Structural equation model (SEM)

Structural equation models are often used to achieve unobservable 'latent' constructs. They often invoke a measurement model that defines latent variables using one or more observed variables, and a structural model that imputes relationships between latent variables.

In SEM, interest usually focuses on latent constructs--abstract psychological variables like "intelligence" or "attitude toward the brand"--rather than on the manifest variables used to measure these constructs. Measurement is recognized as difficult and error-prone. By explicitly modeling measurement error, SEM users seek to derive unbiased estimates for the relations between latent constructs. To this end, SEM allows multiple measures to be associated with a single latent construct.

Regression modelling

Our regression modelling looking for understand key items that influence trends and responses. We use our team strong knowledge at statistics with professional’s packages to estimate and analyze market movements. These reports will help business owners to statistically understand what are the items are affect market trends and also the intensity of this influence

Path Analysis

Path analysis is special case of SEM, in this method we break multiple regression between different variables to find out indirect relationships. Path analysis is an extension of the regression model. In a path analysis model from the correlation matrix, two or more casual models are compared. The path of the model is shown by a square and an arrow, which shows the causation. Regression weight is predicated by the model. Then the goodness of fit statistic is calculated in order to see the fitting of the mode

Big Data

We are looking at data in different way. We use different methods to understand what models and patterns can be dig out basis market structure from mass data. Big data is being generated by everything around us at all times. Every digital process and social media exchange produces it. Systems, sensors and mobile devices transmit it. Big data is arriving from multiple sources at an alarming velocity, volume and variety. To extract meaningful value from big data, you need optimal processing power, analytics capabilities and skills.

Content Analysis

Content Analysis refers to methods for studying and/or retrieving meaningful information from documents. In a more focused way, content analysis refers to a family of techniques for studying the mute evidence of texts and artifacts.

Analysis Variance (ANOVA)

This statistical method is commonly used for comparing means, variance or defined quantitative numbers among different groups of consumers or people. We use this method in our research when we are facing different types of consumers with differences in age, social class, or even differences in the way of thinking and images to find out, is the difference significant or not and then what are each groups specifications.

Marketing research in iran iraniu

http://iraniu.com

Desk Study

Desk research is a commonly used technique for organizations that have little budget to pursue a study or research. And also, it is a proper tool for gathering data when a company intended to enter to new markets.
Desk research is based on any intelligence or data that already exists. Main resources for preparing this kind of reports are including:
• Internet research
• Market research reports
• Libraries
• Trade associations
• Industry Experts
• Government Statistics
• The Press
Market research studies is known to have restively high cost, but the companies are ready to pay the cost, because wrong marketing strategy may cause more disaster situation.
We recommend to handle the risk of entering in to any market to use a less cost and practical approach. Our proposal is to use desk research reports. In this way, we will reach basic and practical information to make crucial decisions.

Market Size Estimation

These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision making especially in time of making a decision about entering a new market. All in all these reports include following information:
• Market size
• A especial product or good consumption rate in regard of different groups of customers
• Import and export rate of a product
• Consumption rate in regard of age groups, SECs, gender and …
• Calculation of penetration (percentage of people who use a special product)

Marketing research in iran iraniu

http://iraniu.com

Market Size Estimation

These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision 

Marketing research in iran iraniu

http://iraniu.com

Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

http://iraniu.com

Market Opportunity Assessment

This type of research is mostly useful for those companies which are already active in the market and aren’t tending to enter new markets. But simultaneously are looking for growth opportunities in the market. The opportunities which can be answered by the available facilities and develop the market. These researches are a combination of products, competitors, market and customers' analysis which in all situations there is much emphasis on the product component. Mostly this information can be provided by a mixture of desk, qualitative and quantitative researches. In some cases new opportunities need to be recognized through qualitative sessions. In these sessions the main goal is idea finding from customers. In some cases, recognizing potential opportunities need quantitative researches and through this competitors' performance and customers' behavior can be studied so the probable opportunities could be recognized. In these researches the ability to recognize new ideas is very important and usually these ideas are the main reasons of the growth opportunities. So briefly it can be said that these reports are including below components:
• Recognizing and evaluating new Ideas
• Feasibility study about the possibility of changing the products, packaging and services' components
• Optimum pricing
• Studying competitors and their activity scope
• Checking the unseen opportunities of the market through product and services comparison and customers' need
• Change or reform the advertisement methods and customer relations
• Paying attention to the necessity of new products
• Brand analysis
• Distribution and sales channels' analysis

Marketing research in iran iraniu- http://iraniu.com

Go to Market Planning

Go To Market Planning is a combination of marketing research methods and strategy codification in order to enter new markets. New markets can be regional markets or new products categories. So complete information about the desired market is needed which requires research projects and market study. In the second step the company's ability and Strengths and weaknesses are going to be studied and based on those probable competitive advantages in the target market is recognized. In the next step, there would be an effort to correlate the competitive advantages and target market's capacities. Finally based on this adaptation, market entry planning takes place and key people who has the ability to helping the company through the way, are selected. Also probable distribution channels, marketing and advertisement methods, product mix and price becomes clear which all of these factors lead to a comprehensive plan to enter the market.
So briefly "Go to Market Planning" is:

• Comprehensive Market Study (Target Market)
• Internal diagnostics 
• Conducting Strategy
• Partner evaluation
• Market entry planning

Marketing research in iran iraniu

http://iraniu.com

Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

http://iraniu.com

Market Size Estimation

These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision making especially in time of making a decision about entering a new market. All in all these reports include following information:

• Market size

• A especial product or good consumption rate in regard of different groups of customers

• Import and export rate of a product

• Consumption rate in regard of age groups, SECs, gender and …

• Calculation of penetration (percentage of people who use a special product)

Marketing research in iran iraniu

http://iraniu.com

Competitive Market Share Analysis

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

• Market's competitive condition is studied
• New competitors entrance evaluation
• Observe competitors' performance
• Shows each brand's position in comparison with other brands

Marketing research in iran iraniu

http://iraniu.com